A Matter of Framing: Analyzing Value Communication in Sustainable Business Models

Sustainable business models refocus value creation beyond customers only toward for various other stakeholders and the natural environment as well. Extant literature acknowledges importance of translating this stakeholder into consumer value. However, frames that could support translation through different interpretations are yet to be investigated. This article examines communicate created functional, emotional, social, cost-related consumers. Based on analysis 17 cases, seven coexisting synthesized based ways which is translated. These highlight emotional social in sustainable models, contributing a richer understanding how can translated In regard, contributes distinction between self-related self-transcendent translations